Feature comparison
Pricing comparison
When Apollo.io is the better choice
Apollo wins when you need enterprise sales intelligence at scale. The platform is built for sales teams running structured outbound at high volume, with intent data and technographics that Leadibly intentionally doesn't replicate.
Pick Apollo if:
- Your ICP is US enterprise (1000+ employee companies) where Apollo's contact depth is best in class
- You need an all-in-one sales platform — prospect database, sequencer, CRM integrations, dialer
- Buyer intent signals matter for your sales motion
- Your team is large enough to absorb $100+/user/month with annual commitment
- You sell software with technical buyers and need technographics
When Leadibly is the better choice
Leadibly is designed for smaller teams and freelancers working in Europe, where Apollo's data has gaps and the pricing model is overkill.
Pick Leadibly if:
- Your ICP is European SMB or mid-market (5-200M€ revenue), where Apollo's coverage is uneven
- You're a freelancer, consultant, or small team that can't justify $1000+/year per seat
- You prefer real-time data freshness over a refreshed-quarterly static database
- You already have an outreach tool (Lemlist, Smartlead, Outreach) and just need clean contact data
- GDPR-first data residency and EU compliance posture matter for your buyers
Migrating from Apollo to Leadibly
The migration is low-friction because Leadibly sits upstream of your sequencer, not in place of it. The typical path:
- Export your Apollo saved lists to CSV (Apollo → Lists → Export)
- Import into your existing CRM (HubSpot, Pipedrive, Salesforce) — keep your historical data intact
- Run a Leadibly search for your ICP, focused on the European segments where Apollo had gaps
- Deduplicate against your existing list in your CRM before loading into your sequencer
- Run both for 30-60 days to compare data quality, then decide whether to fully migrate or run them complementarily
Most teams find Apollo and Leadibly complementary rather than substitutive: Apollo for US enterprise, Leadibly for European SMB and real-time freshness.
FAQ
Why would I switch from Apollo to Leadibly?
Three reasons: better European mid-market coverage, real-time data instead of refreshed-quarterly databases, and no annual commitment. If you're a small team or freelancer working primarily in Europe, Leadibly's pricing and data model probably fit better. If you need US enterprise coverage with intent data, Apollo is hard to beat.
Does Leadibly have a sequencer like Apollo?
No. We chose not to build one because the sequencer market is well-served (Outreach, Salesloft, Lemlist, Smartlead, Reply.io). Export your Leadibly contacts as CSV, import into your tool of choice. This is intentional: we focus on data quality, not workflow lock-in.
Can I import my Apollo contacts into Leadibly?
There's no direct migration tool, but Apollo allows CSV export of saved contacts. You can import that CSV into your CRM or sequencer, then use Leadibly to expand the list with European prospects Apollo missed. Many users run both side by side for the first 60 days.
What about buyer intent and technographics?
Apollo wins here. They have access to first-party intent signals from their network and technographics on millions of companies. Leadibly doesn't offer this. If buyer intent is core to your sales motion, Apollo or dedicated tools like Bombora are the right choice.
Is Apollo's data accurate for European companies?
It varies. Apollo's European coverage has improved significantly in 2024-2025 but remains uneven for smaller markets (Italy, Spain, Eastern Europe). For SMBs under 50 employees, Leadibly's real-time approach often finds companies Apollo's static database misses or has outdated entries for.